Description: Companies have little control over online advertising. They buy space on online websites to reach their potential consumers. However, they do not control where their advertisements appear. Source: The Globe and Mail Date: October 20 2012 Text: http://www.theglobeandmail.com/report-on-business/industry-news/marketing/social-media-advertisings-big-risk/article4625421/ Questions for Discussion: Discuss how online advertising works? Will you be upset if brands you like … Continue reading Drawbacks of Social Media Advertising